The friend who knows perfume.
For anyone who doesn’t have one.
A friend who knows perfume, in your pocket.
We asked 56 people how they choose perfume. The happiest answers had one thing in common.
Choosing a perfume usually goes like this: a wall of bottles, a salesperson with a quota, thirty paper strips that all smell the same after the third one. Almost nobody leaves the store knowing why they bought what they bought. “I line them all up and go eeny, meeny, miny, moe,” B. told us. “I usually go home full of regret.”
In the 56 interviews we did before writing a single line of code, the people happiest with their perfumes all had the same thing: a friend who knows the subject and gains nothing from the sale. Someone who asks what you like, translates pyramids and accords into your language, and tells you, unhurried, what’s worth trying.
Scentia is that friend, for anyone who doesn’t have one. You say what you already wear and what you like, no knowledge of notes required. It comes back with a few names, just a few, and the reason for each. You walk into the store with a short list instead of a whole wall.
“Vou no papo do vendedor e me arrependo bonito.”
“I fall for the salesperson’s pitch and regret it big time.”
Gi., one of the 56 people we interviewedIt isn’t magic, and we don’t pretend it is. Scent can’t be settled on a screen: the last ingredient of any perfume is your skin. What can be settled is the way there. “It would be nice to have something that mapped me out, so that when I go to try things I already have a map,” said Gu. “To already know which way to go.”
Over time, it learns from you. Every perfume that goes into your collection says something about your taste. And the podium keeps the three that are most you: a ready answer for when someone asks what perfume you wear.
The olfactory pyramid, demystified.
Every perfume changes on the skin over the course of the day. People in the know call that a pyramid. We call it: what you smell first, what stays, and what’s left at the end.
- TopThe first few minutes. Citrus, fruit, herbs: what fades fast.
- HeartThe first few hours. Flowers and spices: the perfume’s personality.
- BaseWhat’s still on your clothes the next day. Woods, vanilla, amber, musk.
Every brand. One by one.
- Over 24,000
- Over a thousand
- 32
The Scentia catalog in alphabetical order. In purple, the Brazilian brands.
& Other Stories
A Dozen RosesA Lab On FireA N OtherA13Aaron Terence HughesAbatonAbdul Karim Al FaransiAbdul Samad Al QurashiAbelAbercrombie & FitchAbsolument ParfumeurAcca KappaAccessorizeAcorelleAcqua dell'ElbaAcqua di GenovaAcqua di ParmaAcqua di PortofinoAcqua di SardegnaAcqua di StresaAdi Ale VanAdidasAdolfo DomínguezAdopt ParfumsAdrienne VittadiniAedes de VenustasAéropostaleAesopAetherAffinessenceAfnanAftelierAgatha ParisAgatha Ruiz de la PradaAgatho ParfumAgent ProvocateurAgonistAhmed Al MaghribiAir Val InternationalAjmalAkroAl AmbraAl AneeqAl Haramain PerfumesAl Jazeera PerfumesAl RehabAl WataniahAlain DelonAlessandro Dell'AcquaAlexander McQueenAlexandre JAlexandria FragrancesAlfred DunhillAlfred SungAlghabra ParfumsAlkemia PerfumesAlmah Parfums 1948Alt FragrancesAlta ModaAltaiaAlustreÁlvarez GómezAlviero MartiniAlysonoldoiniAlyssa AshleyAmberfigAmerican EagleAmira ParfumsAmjadAmouageAmouroudAmwayAmyiAna HickmannAnatole LebretonAndrea MaackAnfasAnfasic DokhoonAngel SchlesserAngela CiampagnaAngelo CaroliAngelos Creations OlfactivesAnimaleAnka Kus ParfuemAnna SuiAnna Zworykina PerfumesAnnayakeAnnette NeufferAnomalia ParisAntonio AlessandriaAntonio BanderasAntonio MarettiAntonio PuigAntonio ViscontiApivitaApril AromaticsAqabaAqua Dos Acores Atlantic OceanAqualisAquolinaArabesqueArabesque PerfumesArabian OudArabian WindArabiyatAramisArcadiaArd Al ZaafaranAreej le DoreArgosAriana GrandeArmafArmand BasiArno SorelAromas de SalazarArquisteArroganceArte ProfumiArteolfattoAsdaafAsgharaliAstrophil StellaAtelier CologneAtelier D Artistes By Alexandre JAtelier des OrsAtelier FlouAtelier MateriAtelier ObliqueAtelier RebulAtelier Segall BaruttiAthena FragrancesAtkinsonsAttar Al HasAttar CollectionAu Pays de la Fleur d'OrangerAubussonAuphorieAura of KazakhstanAutomobili LamborghiniAva LuxeAvatimAvonAxeAxisAzmanAzzaro
B. Never Too Busy to Be BeautifulBadgley MischkaBait Al BakhoorBaldessariniBaldininiBalenciagaBanana RepublicBarutiBastide Aix En ProvenceBath & Body WorksBattistoniBDK ParfumsBeaufort LondonBebeBella AuraBella BellissimaBenefitBenettonBentleyBeso Beach PerfumesBetty BarclayBetty BoopBeverly Hills Polo ClubBeyoncéBhararaBi-esBiehl ParfumkunstwerkeBienaiméBijanBill BlassBinet PapillonBioseaBiothermBirkholzBissoumineBjörk & BerriesBlackbirdBlancheideBlend OudBlood ConceptBlue ScentsBlumarineBoadicea the VictoriousBody FantasiesBognerBogueBohobocoBois 1920Bon ParfumeurBond No. 9BorntostandoutBorsalinoBorsariBortnikoffBotanicaeBottega VenetaBottega VerdeBoucheronBourjoisBoy SmellsBrécourtBritney SpearsBrocardBronnleyBrooks BrothersBruno AcamporaBruno BananiBruno Perrucci ParfumsBrut Parfums PrestigeBugatti FashionBurberryBurdinBvlgariBy KilianBy Rosie JaneByblosBybozoByredoByron ParfumsBz Parfums
C.O. BigelowCacharelCafe ParfumsCalajCale Fragranze D AutoreCalgonCalineCalvin KleinCalypso Christiane CelleCandie'sCareCarlo CorintoCarner BarcelonaCarol's DaughterCarolina HerreraCaronCarthusiaCartierCarvenCastelbajacCastle ForbesCaswell-MasseyCaudalieCB I Hate PerfumeCelineCéline DionCerchi nell'AcquaCerrutiChabaud Maison de ParfumChanelChantecailleCharrier ParfumsCharriolChatillon Lux ParfumsChauganChaz DeanChevignonChloéChlorophyllaChopardChris AdamsChris CollinsChristian AudigierChristian LacroixChristian LouboutinChristian Provenzano ParfumsChristina AguileraChristine DarvinChupa ChupsCiclo CosméticosCiel ParfumCigarCindy CCirque du SoleilCityClarinsClaude Marsal ParfumsClaus PortoCleanCliniqueClive ChristianCloon Keen AtelierCoachCollistarComme des GarçonsCommodityCompagnia delle IndieCompanhia da TerraComporta PerfumesComptoir Sud PacifiqueConde ParfumConfessions of a RebelContém 1gContes de ParfumsContradictions In IlkCoquilleteCordayCoreternoCosmogonyCostume NationalCotyCourrègesCra YonCrabtree & EvelynCreedCremoCuba ParisCusto BarcelonaCzech & Speake
D.R. HarrisD.S. & DurgaD'OrsayDaisy FuentesDame PerfumeryDanaDaniel BarrosDaniel HechterDaniel JosierDarkbeat ParfumsDaveneDavid BeckhamDavid YurmanDavidoffDay ThreeDe GaborDedcoolDede Arte ProfumataDemeter FragranceDenimDesigualDetailleDi SerDiana VreelandDieselDilis ParfumDina CosmeticsDiorDiptyqueDisneyDivageDivina TerraDivineDixit ZakDolce&GabbanaDon AlgodónDonna KaranDorinDossierDr. Vranjes FirenzeDries Van NotenDSH PerfumesDsquared2DumontDzintars
E. CoudrayEau d'ItalieEau JeuneEauso VertEclectic CollectionsEdgardio ChiliniEight BobEisenbergEl GansoEl NabilElectimussElie SaabElixir AttarElizabeth ArdenElizabeth TaylorElla K ParfumsElla MikaoElleEllen TracyEllis BrooklynElodeElysees FashionEmanuel UngaroEmilio PucciEminence ParfumsEmirates Pride PerfumesEmmanuel LevainEmperEn Voyage PerfumesEnglish LaundryEnrico CoveriEnrique IglesiasEnsar OudEon ProductionsEpicoErbario ToscanoEric Buterbaugh FloralsErik KormannErmenegildo ZegnaEscadaEscentric MoleculesÉsikaEspritEsse Strikes the NotesEssenceEssence de RoumanieEssential ParfumsEssnceEstebanEstée LauderEstiaraEtat Libre d'OrangeEtroEudoraEuphorium BrooklynEutopieEva LongoriaEvaflorEverlastEvocative PerfumesEvody ParfumsEx NihiloExuma ParfumsEyüp Sabri Tuncer
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G ParfumsGA-DEGabriela SabatiniGai MattioloGale HaymanGalimardGallagher FragrancesGallivantGandini 1896GapGemina BGendarmeGeo. F. TrumperGeorge Gina & LucyGeriniGermaine MonteilGhostGianfranco FerréGianmarco VenturiGiardini di ToscanaGiardino BenessereGiardino dei SensiGiessoGilles CantuelGiorgio ArmaniGiorgio Beverly HillsGiorgio MontiGiorgio ValentiGiovanna BabyGisadaGivenchyGloria VanderbiltGodetGoldfield Banks AustraliaGood ChemistryGoshGoutalGraham PottGranadoGravelGrèsGrittiGrossmithGucciGuerlainGuessGuy FoxGuy Laroche
H&MHabibi NyHaeckelsHalloweenHalstonHanae MoriHappylandHarajuku LoversHarvey PrinceHaught ParfumsHaute Fragrance Company (HFC)Hayari ParfumsHelanHelena RubinsteinHenry JacquesHenry RoseHeretic ParfumsHermèsHermeticaHervé Gambs ParisHilary DuffHilde SolianiHinodeHiram GreenHistoires de ParfumsHollisterHolynose ParfumsHormone ParisHoubigantHouse of BoHouse of MatriarchHouse of SillageHugo BossHunca
I Profumi di FirenzeIcebergId ParfumsIl ProfvmoIlluminumImpulseIn the BoxIncarna ParfumsInès de la FressangeInitio Parfums PrivésInstituto EspañolIssey MiyakeIvanka Trump
J ScentJacomoJacques BattiniJacques BogartJacques FathJacques ZoltyJafraJaguarJames HeeleyJardin BohemeJardin de FranceJardin de ParfumsJardins d'ÉcrivainsJean d'AlbretJean PatouJean Paul GaultierJean-Charles BrosseauJeanne ArthesJeanne en ProvenceJennifer LopezJequitiJesús del PozoJill StuartJimmy ChooJivagoJo LovesJo Malone LondonJohan BJohn VarvatosJoopJorum StudioJousset ParfumsJovanJovoy ParisJoyaJuicy CoutureJul et Mad ParisJuliette Has a GunJunaid JamshedJunaid PerfumesJust Jack
KajalKalinaKaren LowKarl LagerfeldKate SpadeKayali FragrancesKeiko MecheriKenneth ColeKensieKenzoKeroseneKhaikinKhalisKiller OudKKW FragranceKookaïKorloff ParisKorresKoto ParfumsKriziaKuumba MadeKyse Perfumes
L.T. PiverL'Acqua di FioriL'Artisan ParfumeurL'ErbolarioL'Occitane au BrésilL'Occitane en ProvenceLa Folie A PlusieursLa Maison de la VanilleLa MartinaLa PerlaLa RiveLaboratorio OlfattivoLacoste FragrancesLadanikaLaliqueLancasterLancettiLancômeLanvinLattafa PerfumesLaura BiagiottiLaura MercierLaurence DumontLaurent Mazzone ParfumsLaverneLe Couvent Maison de ParfumLe GalionLe LaboLe Monde GourmandLelasLes Eaux PrimordialesLes Fleurs du GolfeLes IndémodablesLes Liquides ImaginairesLes NéréidesLes Parfums de RosineLes Parfums du SoleilLes Senteurs GourmandesLesquendieuLibertin Louison Technique IndiscreteLili BermudaLinn YoungLiu JoLiz ClaiborneLoeweLolita LempickaLomaniLonkoom ParfumLorenzo PazzagliaLorenzo VilloresiLotusLouis FéraudLouis VarelLouis VuittonLpdoLRLubinLuciano SopraniLucy BLulu CastagnetteLumeneLushLux e TerraLuxodor
M IntM. AsamM. MicallefMACMad et LenMahoganyMaison AlhambraMaison CrivelliMaison Francis KurkdjianMaison Martin MargielaMaissa ParfumsMaître Parfumeur et GantierMajouriManceraMandarina DuckMangoManos GerakinisMaori CollectionMaracuja BrasilMarbertMarc Antoine BarroisMarc de la MorandiereMarc EckoMarc JacobsMarc JosephMaria Candida GentileMarilyn MiglinMarkMark BuxtonMarks & SpencerMarvelMary KayMasaki MatsushimaMasque MilanoMassimo DuttiMauboussinMäurer & WirtzMax PhilipMazzolariMCMC FragrancesMDCI ParfumsMemo ParisMemoize LondonMendittorosaMercedes-BenzMexxMichael KorsMichael Malul LondonMichael MichalskyMichel GermainMiguel MatosMiller HarrisMilton LloydMimminaMin New YorkMind GamesMine Perfume LabMirko Buffini FirenzeMiroMiss KayMithMiya ShinmaMizensirMolinardMolton BrownMolyneuxMona di OrioMonclerMonotheme VeneziaMonsillageMontaleMontanaMontblancMoresqueMorganMorphMoschinoMpfMr WaldronMuglerMustangMyrurgia
NabeelNabuccoNaf NafNaomi CampbellNarciso RodriguezNasomattoNaturaNature'sNauticaNavitus ParfumsNe Emah For Fragrance OudhNeil MorrisNejmaNemat InternationalNestNew Brand ParfumsNicki MinajNicolaï Parfumeur CréateurNikeNikosNilafar du NilNimere ParfumsNina RicciNine WestNishaneNobile 1942Nuancielo
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We PinkWeilWelton LondonWidianWild Drops ParfumsWilgermainWomen'secret
X RayXerjoffXyrena
YardleyYas PerfumesYohji YamamotoYS UzacYves de SistelleYves RocherYves Saint Laurent
Zadig & VoltaireZaharoffZaraZarkoperfumeZielinski & RozenZimayaZoologist Perfumes
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